I Pretended to be an #InstaBlogger and Increased My Like Average by 94%

I thought of my profile as the product and comments and likes as advertisements.

Photo by Sandrachile . on Unsplash

Let’s get right to it. On October 1st, 2018, I was consumed with the overwhelming urge to become an Instagram blogger with an aesthetically pleasing Instagram feed. You know, the ones where it seems like bad lighting doesn’t exist and everything must live in a white backdrop.

Up until this point, I was not a habitual poster. In fact, I had only posted to Instagram three times in the past nine months. I had 283 followers and no bio because everyone that followed me on Instagram already knew me, so I didn’t see much of a point.

In spite of my unimpressive account, I spent the next two days researching. On top of reading many articles on the subject, I turned to the bloggers I already followed. I analyzed their posts, contents of their captions, and post frequency. I wanted to know everything, nothing was left to chance. Post frequency, post time, hashtags, profile layout, profile color scheme, and username were a few of the first variables I started planning out.

My research molded my original plan to become a person with a pretty Instagram feed into a month-long experiment on Instagram engagement and growth tactics…